The Company Report. Astra Zeneca Essay Example | Topics and Well Written Essays - 1000 words

The Company Report. Astra Zeneca - Essay Example AstraZeneca was incorporated in 1992 and is headquartered in London. It has 27 manufacturing sites in 19 countries. The company's portfolio of marketed medicines include Arimidex, Crestor, Nexium, Seroquel, Symbicort, Pulmicort, Zoladex, Seloken/Toprol-XL, Diprivan and Merrem. Across all activities, AstraZeneca continued to work closely with all stakeholders to provide medicines that meet patient needs and add value for society, within the scope of existing therapy areas and beyond. 1. Strengthening pipeline of new medicines: To bring the most benefit for patients and those who treat them, one must continue to understand what makes a difference for them - and apply that insight across all activities to remain targeted on their changing needs. For the future, sustainable long-term success depends on further strengthening the flow of new products - whether from own laboratories or from outside AstraZeneca. 2. Marketing: Understanding the customer requirements and inventing a product that solves customer problems will not generate revenues for any organization. Success of any product depends on the way it is projected, marketed and on its lifecycle. This not exempt to pharmaceuticals industry. So, constant efforts have been made by the company on Marketing and delivering the full potential of all marketed medicines, through rigorous life-cycle management and excellent customer support. 3. Investment:. That investment is focused on life-cycle management of key marketed products, developing new products with an emphasis on efficiency and effectiveness improvements, and intelligent acquisition and licensing of products and technologies that will supplement our internal efforts. Major investments were also announced during the year in new R&D facilities that will support this strategy, notably in the UK and China. Company's recent performance: Strengthening pipeline of new medicines: Enhancing in-house discovery and development: During 2006, the company continued to improve the efficiency of internal R&D processes and the effectiveness of decision-making so that we can quickly eliminate weaker drug candidates. The results of drive to improve productivity are reflected in the sustained size of the early development portfolio. During 2006, 21 candidate drugs were selected for development (compared with 25 in 2005 and 18 in 2004).We have a number of compounds in the later stages of

LOVE Response papers week 7-- research Assignment

LOVE Response papers week 7-- research - Assignment Example Single-subject research design focuses on the behaviour of an individual subject tested over treatment variables. By focusing on the behaviour of the individual subjects better identification of potential sources of error and to control errors is an advantage (Francis, 2011, p. 387). It is a design that can be applied when the sample size is one or when a number of individuals are considered as one group (Wasson, 2003). Therefore causal relationship between variables is established even using one or little group and it provides a good demonstration that a variable has an effect on behaviour being observed (Francis, 2011, p. 387). On the contrary, generality is questionable when using a single subject design since experimental situation is tightly controlled to reduce error variance. Plus the fact that some variables cannot be easily controlled especially variables that are innate in person, such as personality and intelligence that cannot be easily controlled and may affect the result of the study remarkably (Francis, 2011, p. 388). With the proper knowledge on the use of a single-subject design, a sample research question can be formulated as â€Å"Effect of positive reinforcement in work performance.† By using the ABAB design, control condition is followed by an experimental condition, which is followed by an additional control condition and experimental condition (Wasson, 2003). In the sample research question, baseline work performance phase is the pre-experimental phase which will be recorded and will be taken as the control condition followed by the implementation of the positive reinforcement as the experimental condition then by another control condition and another experimental condition which is the reinforcement phase. In which all behaviour in all situations, controlled and experimental, will be observed and recorded for analysis. The formulated single subject-research has the definite possibility of attaining a good